Compliance & tracking

Google Consent Mode v2 Setup in North Devon

Respect your visitors' privacy choices and keep your Google measurement accurate.

Privacy compliance & accurate data

Google Consent Mode v2 tells Google Analytics and Google Ads what each visitor has agreed to on your cookie banner. Google requires it if you want to keep using measurement and audience features for UK and EEA visitors, and it lets Google model the conversions you cannot track directly.

We set up Consent Mode v2 alongside a proper cookie banner for businesses in North Devon and across the UK, so you stay compliant with UK GDPR and PECR without losing sight of your results.

What you get

What our Consent Mode service includes

01

Consent Mode implementation

Consent Mode v2 set up with the right default and update signals.

02

Cookie banner

A clear banner that fits your brand, with accept, reject and preferences options.

03

UK GDPR & PECR

Non essential tracking held back until visitors opt in.

04

Accurate data collection

Analytics and Ads configured so conversion modelling can fill the gaps.

05

Tag blocking

The Meta pixel and other third party scripts blocked until consent is given.

06

Testing

Every consent choice tested so tags only fire when they should.

Our process

How it works

  1. 1

    Audit

    We find every cookie and tracking tag your website uses.

  2. 2

    Set up

    We install and style the cookie banner and configure Consent Mode v2.

  3. 3

    Test

    We test accept, reject and preferences to confirm tags behave correctly.

  4. 4

    Monitor

    We recheck when you add new tools or tracking.

Why ITK.Media

Why it matters

Getting consent wrong means either breaking the rules or losing your data. Setting it up properly avoids both.

It is the same setup we run on our own website, and we pair it with Google Analytics and Google Ads conversion tracking so your reporting stays accurate.

FAQs

Common questions

What is the difference between basic and advanced Consent Mode?

With basic, Google tags only load after consent. With advanced, tags load straight away but send cookieless signals until consent is given, which gives better modelled data. We will recommend the right option for you.

Do I need a cookie banner?

If your website uses analytics, advertising or other non essential cookies, yes. UK law requires consent before setting them.

Which cookie banner do you use?

We usually use a consent platform that supports Consent Mode v2 out of the box, such as Complianz, styled to match your website.

Let's talk

Need Google Consent Mode setup?

Talk to us about compliance and accurate tracking.