Tracking & measurement

Google Ads Conversion Setup and Diagnostics in North Devon

Accurate conversion tracking so you can see exactly what your Google Ads spend is bringing in.

Accurate tracking for maximum return

Google Ads can only optimise towards what it can measure. Missing, duplicated or badly set up conversions lead to wasted spend, Smart Bidding chasing the wrong results and reports that do not match reality.

We set up, test and fix Google Ads conversion tracking for businesses in North Devon and across the UK, so every lead, call and sale is counted properly.

What you get

What our conversion tracking service includes

01

Conversion setup

Leads, purchases, calls and bookings set up as conversion actions with the right values.

02

Enhanced conversions

First party data used securely to improve the accuracy of your conversions.

03

Tag Manager

Clean Google Tag Manager or Google tag setups that are easy to maintain.

04

Diagnostics

Troubleshooting missing, duplicate or wrongly attributed conversions.

05

Optimisation

Recommendations on goals, values and bidding once your data is right.

06

Consent Mode

Tracking that respects consent and models the conversions you would otherwise lose.

Our process

How it works

  1. 1

    Audit

    We review your conversion actions, tags and how your account is bidding.

  2. 2

    Plan

    We agree which actions matter most and which should drive your bidding.

  3. 3

    Implement & test

    We set up the tags and test every conversion before relying on it.

  4. 4

    Monitor & optimise

    We check the data regularly and refine as your campaigns grow.

Why ITK.Media

Why accurate conversions matter

Performance Max and Smart Bidding rely entirely on your conversion data. Get it right and Google finds more of the customers you want. Get it wrong and it spends your budget chasing the wrong thing.

Want us to manage the campaigns as well? Take a look at our Meta & Google Ads management.

FAQs

Common questions

What is the difference between primary and secondary conversions?

Primary conversions are used for bidding and reporting. Secondary conversions are tracked for information only. We help you choose which actions should drive your campaigns.

Do you set up call tracking?

Yes. We can track calls from your ads and clicks on phone numbers on your website.

Can you fix tracking that is already in place?

Yes. We audit what is there, keep what works and fix what does not, so you do not lose your conversion history.

Let's talk

Need Google Ads conversion setup?

Talk to us about getting your ad tracking right.