SarahLouise Lashes
Client Name: SarahLouise Lashes
Sector: Beauty / Lash & Brow Specialist
Location: UK-based (Online and In-Person Services)
SarahLouise Lashes is a leading beauty brand offering lash extensions, brow services, and professional training across the UK. Known for her signature style and a loyal client base, Sarah needed both a strong digital presence and high-performing marketing to match her rapidly growing reputation.
🔹The Challenge
Sarah was struggling with a website that didn’t reflect the professionalism or style of her growing brand. Additionally, her previous marketing efforts were inconsistent and failed to generate the ROI needed for sustainable growth.
She approached ITK.Media for a full digital overhaul, from a fresh, high-end website to a strategic advertising plan that could consistently bring in new bookings and training customers.
🔹The Solution
We handled both the website design & development and ongoing digital advertising strategy, ensuring everything aligned visually and strategically.
Key deliverables included:
- Custom-designed WordPress website with booking functionality
- On-brand aesthetic with soft, modern visuals
- Fully mobile-optimised layout
- SEO-optimised copywriting for key services
- Meta Ads campaigns targeting beauty enthusiasts and aspiring professionals
- Retargeting campaigns and seasonal promotions
- Continuous performance monitoring and creative refreshes
Tools & Platforms Used:
- WordPress
- Meta Ads (Facebook & Instagram)
- Google Analytics
- Adobe Creative Suite
🔹The Results
✅ Total Ad Spend: £26,814.01
✅ Revenue Generated: £199,745.48
✅ Total Purchases: 2,110
✅ Average ROAS: 8:1
A beautifully branded website now converts leads at a higher rate, and her ads consistently bring in bookings and course sign-ups with a strong return on spend. We continue to optimise the strategy month-to-month.