Lucinda Ellery (UK & US)
Client Name: Lucinda Ellery (UK & US)
Sector: Hair Enhancement & Hair Loss Solutions
Location: UK & USA — London, Birmingham, Southampton, Bristol, Manchester, Edinburgh, Beverly Hills (LA), Manhattan (NYC)
Project Duration: 2021 – Ongoing
Lucinda Ellery is a high-profile hair enhancement studio with a presence across major UK cities and key US markets. Known for its specialist hair loss and hair replacement services, Lucinda Ellery needed a steady pipeline of qualified leads from some of the world’s most competitive digital advertising spaces.
🔹The Challenge
Lucinda Ellery operates in extremely high-demand, high-cost markets — including London, New York City, and Los Angeles where digital ad space is not just crowded, it’s premium-priced.
They needed a partner who could deliver consistent, quality inbound leads across these locations, without wasting budget or compromising brand standards. With no e-commerce element, success hinged entirely on generating high-intent contact enquiries via a complex lead-gen funnel.
🔹The Solution
We developed a targeted Google Ads strategy tailored to each regional market, accounting for local search behaviours, competition levels, and cost-per-click fluctuations.
Key deliverables included:
Full account restructuring across UK and US campaigns
Geo-specific ad copy and keyword targeting for all 8 locations
Custom landing page recommendations for better quality scores
Continual A/B testing of ad variants
Lead tracking integration via Google Tag Manager & Analytics
We also provided monthly reporting with insights across both regions, identifying trends and opportunities to optimise further.
🔹The Results
Despite working in some of the most expensive digital territories, we achieved:
✅ Total Ad Spend: £538,433.43
✅ Inbound Conversions: 7,351
✅ Average Cost per Conversion: £73.25
✅ Global reach across 8 high-traffic cities
✅ Consistent lead generation for over 4 years