Gone Wild Festival
Client Name: Gone Wild Festival
Sector: Live Events / Festivals
Locations: Devon & Norfolk
Sector: Live Events / Festivals
Locations: Devon & Norfolk
Gone Wild is an action-packed family festival founded by Bear Grylls, combining outdoor adventure with live music and wellness activities. As a large-scale event attracting thousands of attendees, they needed a paid media partner who could maximise ticket sales, manage large budgets effectively, and scale performance year over year across multiple locations.
🔹The Challenge
Gone Wild Festival is a major UK-based family adventure festival co-founded by Bear Grylls. With events held in both Devon and Norfolk, they needed a digital marketing partner to scale their ticket sales year-on-year and expand audience reach — all without losing the community-driven, adventure-first ethos of the brand.
The challenge? Drive large-scale revenue in a highly competitive events market, using paid media to create urgency, maximise seasonal hype, and maintain a strong ROAS (Return on Ad Spend).
🔹The Solution
ITK.Media managed full-funnel Meta Ads and Google Ads campaigns across multiple years (2022–2025), targeting both regional and national audiences.
Key deliverables included:
- Custom audience creation using CRM and event history data
- Dynamic creative testing across all platforms
- Geo-targeting for high-converting regions and past attendees
- Retargeting campaigns to reduce drop-offs during the checkout process
Platforms Used:
Meta Ads Manager
Google Ads
Google Tag Manager
Eventbrite Conversion Tracking
🔹The Results
✅ Total Ad Spend: £280,204.35
✅ Total Revenue Generated: £2,300,405.42
✅ Purchases: 55,751
✅ Average ROAS: 8:1
✅ Total Revenue Generated: £2,300,405.42
✅ Purchases: 55,751
✅ Average ROAS: 8:1