Crystal Leisure
Client Name: Crystal Leisure
Sector: Hot Tub & Outdoor Living Retailer
Location: UK-Wide (HQ in the South West)
Crystal Leisure specialises in high-quality hot tubs and outdoor living products, offering premium customer service and bespoke garden leisure solutions across the UK.
🔹The Challenge
Crystal Leisure needed a full-service digital partner. They were seeking:
• A modern, high-converting website that reflected their luxury offering.
• A reliable hosting solution to ensure fast, consistent performance.
• A Google Ads campaign that could generate high-intent leads in a competitive, seasonal market, without wasting budget.
They turned to ITK.Media for a comprehensive solution that could deliver results and scale as the business grew.
🔹The Solution
We provided a full digital rollout, supporting Crystal Leisure across web, hosting, and advertising:
• Website Design & Development: A sleek, mobile-friendly WordPress website built to showcase their high-end services and encourage enquiries.
Website Design & Development:
A sleek, mobile-friendly WordPress website built to showcase their high-end services and encourage enquiries.
- Hosting: Fast, secure, and fully managed hosting to support seamless performance year-round.
Google Ads:
- Keyword targeting for high-converting seasonal search terms
- Ongoing ad copy testing and refinement
- Conversion tracking and budget optimisation
We worked closely with the client to ensure every digital touchpoint reflected the quality and trust that defines the Crystal Leisure brand.
🔹The Results
✅ Total Ad Spend: £68,917.73
✅ Inbound Leads (Conversions): 1,742
✅ Avg. Cost per Lead: £39.55
✅ Type of Leads: Contact Form Submissions & Direct Enquiries
While the campaign isn’t based on e-commerce, these leads represent high-value customer interest — many of which have converted into significant sales.